Some roots keep the company grounded.
Broken handoffs, outdated workflows, unclear ownership, disconnected data and inherited tools can restrain a company even when the market and product are strong.
Fix what holds growth down. Build what helps it take off.
Every company has roots: the ownership, workflows, handoffs, definitions, data, tools and decisions beneath what customers and investors see. When those roots are weak or tangled, they hold growth down. When they are designed well, they give the company the stability to rise.
Below the surface
The systems below the surface can hold the company down or hold it up.
Rooted Rocket is a fixed-fee business systems and revenue operations consultancy for growing software and technology-enabled services companies. Rooted Rocket follows the visible frustration into the operating system beneath it, builds the solution, tests it in real work and hands control to your team.
Revenue systemsHandoffsForecastsWorkflow ownership
The work is the proof
Not advice. A working system.
Rooted Rocket is paid to build a defined operating result, not to sell hours or leave leadership with a list of recommendations someone else must implement.
- 01Diagnose
- 02Design
- 03Build
- 04Test
- 05Hand over
Why buyers trust the work
Built by someone who has owned the pressure.
Brad Stolp leads every engagement and remains accountable for one coherent result. Specialized US-based operators and technical specialists join when the approved build requires them. Brad has carried quotas, led teams, owned forecasts, onboarded customers after broken promises and sat between departments when the operating system created friction.
The point is simple: the system should be rebuilt by someone who understands what happens when it fails in real work.
That lived operating pressure is the difference between a prettier diagram and a system your team can actually run.
Read the Rooted Rocket story ↗Why Rooted Rocket
What sits below the surface can hold growth down or hold it up.
Customers see the product. Investors see the numbers. Employees live inside the hidden system: ownership, workflows, handoffs, definitions, data, tools and management decisions. These are the company’s roots. Rooted Rocket removes what creates drag and strengthens what the next stage depends on.
See the problems Rooted Rocket solves ↗Handoffs break
The handoff breaks, and the customer feels it.
Marketing, sales, onboarding, customer success, implementation and finance lose context, commitments or ownership when work moves between teams.
Rooted Rocket follows
- Context that must transfer
- Owner and acceptance rules
- Response times and exceptions
- Customer and capacity signals
Forecast misses
Leadership cannot fully trust forecasts.
Stage definitions, manager judgment, data quality, coverage and delivery reality are producing different versions of the future.
Rooted Rocket follows
- Definition and stage evidence
- Forecast behavior and bias
- Leading manager actions
- Capacity and delivery constraints
Conversion stalls
Qualified buyers enter the funnel, but too few move forward.
Rooted Rocket traces where qualification, follow-up, ownership or stage rules are causing good opportunities to stall.
Rooted Rocket follows
- Lead source and qualification rules
- Stage definitions and exit criteria
- Follow-up timing and ownership
- Loss reasons and stalled-deal patterns
Customers churn
When churn happens, fingers get pointed.
Customer Success blames Implementation. Implementation blames Sales. Sales blames Product. The deeper failure often sits in the system connecting them.
Rooted Rocket follows
- Friction at every customer step
- Information transferred at each handoff
- Promises, ownership and acceptance rules
- Early churn signals and recurring underlying causes
Automation fails
The technology scales the ambiguity.
The workflow rules, ownership, data boundaries, decisions and exception paths were never made explicit before the work was automated.
Rooted Rocket follows
- Workflow and economic baseline
- Rules that should stay predictable
- Data, permissions and exceptions
- Tests, logs and rollback
Strong roots make the next stage possible.
Clear ownership, working systems, trusted information and tested controls give growth something capable of supporting it. Rooted Rocket turns hidden restraint into operating support.
Fix the small cracks before they spread
Small system problems become expensive growth problems.
Every new hire, customer, tool and target adds load to the same weak handoff. Fix the friction while it is contained. Wait, and it spreads into rework, missed revenue, customer churn and a much larger rebuild.
01 · Startup / Pre-Series A
Build the operating foundation before growth adds pressure.
Founder-held knowledge and patchwork workflows become costly as customers, hiring, tools and expectations multiply.
Fix it before the cracks spread ↗ 02 · Series AFix the cracks before headcount multiplies them.
New people and tools accelerate whatever already exists, including unclear ownership, inconsistent definitions and fragile workarounds.
Fix it before the team scales ↗ 03 · Series BRepair the system before complexity sets the cost.
More departments, customers and commitments turn contained friction into slower execution, unreliable visibility and an expensive rebuild.
Fix it before complexity compounds ↗What takes root while you scale
Temporary fixes become permanent drag.
When customers, hiring, investor pressure, board reporting, revenue targets and product demands compete for attention, ownership shortcuts, spreadsheet reconciliations and one-off handoffs take root because the team needs to keep moving.
That is normal. The risk is carrying those workarounds into the next stage, where every new hire, customer and tool multiplies them.
Pricing Overview
Transparent fixed-fee work, matched to the operating drag.
Rooted Rocket scopes the smallest credible engagement that can solve the problem without asking you to diagnose the system before the first conversation.
See engagements and pricing4 weeks
See details ↗
Focused Improvement Sprint
$10,000fixed fee
One contained process, workflow, automation or tool improvement.
- Intake or routing system
- Workflow automation
- Reporting improvement
- Process cleanup
8-12 weeks
See details ↗
Core Function Rebuild
$15,000-$35,000typical investment
One major department or one system shared by closely connected teams.
- Sales operating system
- Shared CRM repair
- Customer onboarding
- Forecasting and reporting
12-16 weeks
See details ↗
Cross-Functional System Build
$40,000-$60,000typical investment
One connected operating system spanning multiple departments.
- Cross-functional architecture
- Shared workflows and definitions
- Implementation and automation
- Controls, training and handoff
Start with the visible friction
You do not need to diagnose the cause before we talk.
Give us the basics about what is not working as smoothly as it should. Rooted Rocket will help determine whether the drag is contained, cross-functional or not a fit.
See how Rooted Rocket works ↗